EA/Gillette
Win with EA & Gillette
As part of a European wide promotion with Proctor & Gamble, EA Sports teamed up with Gillette to allow users the chance to win EA titles on over 1 million promotional Gillette packs.
Staak were briefed with producing a vibrant, visually enticing site which would be localised for each of the seven European territories running the promotion. The site allowed users to enter unique codes from Gillette packs to see if they'd won. This, coupled with an extensive bespoke content management system and reporting toolset allowed EA to process winning codes from anywhere in Europe direct to their distribution centres and get realtime results on the campaigns performance.
Project details
Clients
Electronic Arts, Proctor + Gamble
Project link
http://www.eastore-promotions.com/