Skate2 etnies
Kick flip this...
In an awesome collaboration between EA and the extreme sports wear label etnies, Staak was commissioned to design and develop an online solution to drive sales and user awareness of EA's new release 'Skate 2' and the 'Skate 2 RVM' shoe made by etnies.
Spanning over 11 European territories our solution centred around a dynamic, visual design showcasing both the game, the shoe and the main focus - a competition to stand a chance to play against real life pro skater Jason Dill. The site features dynamic localisation while competition data and user subscriptions are powered by our own in-house CMS 'Fuel'.
Project details
Clients
Electronic Arts, etnies
Project link (archived)
http://dev.staak.co.uk/www.skate2etnies.com